Understanding How DSP Works
Daley Strategic Partners brings brands, agencies and creatives together through clarity, structured collaboration and commercially grounded frameworks. This FAQ section answers the most common questions partners ask before working with us, helping you understand how DSP supports your goals.

 

“What is DSP?”

DSP Daley Strategic Partners is a partner network that connects brands execution teams and creatives. We support partners with operations workflows and tools that help them work better and collaborate more effectively.

 

“Who can join DSP?”

Any Brand Partner Execution Partner or Creative Partner that provides a legitimate service can apply to join.

 

“What does it cost to join?”

Joining the network is free.

Optional operational services and MarTech reviews are offered separately for partners who request them.

 

“Do I need to complete the DSP Operational Intake to join?”

No. Joining is free and the intake is optional.

It is only offered to partners who have successfully joined the network and want deeper support.

 

Do I need to be based in the United Kingdom to work with DSP?

No. DSP is based in London but operates globally. We work with partners across markets and time zones.

 

“Do you introduce partners to each other?”

Yes. DSP aligns partners when there is a clear operational and service fit.

 

“Does DSP guarantee work?”

No. DSP offers alignment and operational support but cannot guarantee projects or income.

 

“Is the MarTech Review included?”

No. The DSP MarTech Review is a chargeable extra service.

Partners who want internal support can request it after joining.

 

“How do I apply to be a Partner?”

Visit the Become A Partner page (Click the button below) and submit your details. Successful partners will then receive guidance on next steps.